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The Mantality® Story

In short, we love manly stuff and sell it too! Our online store features 1000s of the coolest gadgets and products aimed exclusively at men. We've been selling manly goodness since 2008 and completely live and breathe "men's culture" and all the cool things that surround it. Mantality is an online store where today's South African man can get everything he could ever need and more. From men's skin care and grooming products, to gadgets and sport supplements, to fragrances and hair care products - whatever you're after Mantality has it all.

As seen in

  • NAG Magazine
  • Playboy magazine
  • Leisure wheels
  • Techsmart magazine
  • Times

Ranked 3rd in SA for Best Customer Service at the 2014 eCommerce Awards

Where did it all start?

THE EARLY DAYS. London UK, circa 2007 - Like any bootstrapped business, it came from humble beginnings. Mantality founder James Mew was eking out a living from motion graphics and web design projects when he launched his first online shop. He started out using the drop shipping model — he didn't hold any stock and all orders were processed directly by his suppliers. "That year proved more valuable in terms of a business education, than any formal institution could ever have done," he points out. On his return to South Africa in 2008, Mew brought his vision for a one-stop online shop for men — Mantality — to life. With the help of R100,000 in seed funding which went toward stock and set-up costs, from a 4x5m metre room behind his parents' garage (pictured below), the brand and business was born.

"Branson was the brains behind the entire operation and played an instrumental role in getting Mantality off the ground. I pretty much just lay in the corner scratching and licking myself... Those early days were filled with blood, sweat, tears and enough tea to fill Hartebeesport dam twice over!" - James Mew, CEO/Founder of Mantality

Today, Mantality is committed to bringing you some of the most innovative and renowned, local and international, products and brands. Mantality is owner managed, and is a real hands on operation run by people who live, breath and preach what they sell.

Mantality has ties with suppliers and distributors both locally and abroad, from every inch of the globe, and new products and lines are constantly being added so check back often to see what's been added.

We aim to become the the #1 online destination for men in South Africa. Don't take our word for it. See what people are saying about us.