Bear Grylls

Building on the tremendous brand loyalty behind adventurer and global television personality Bear Grylls, the range leverages the brand’s vision to ‘Inspire, Equip and Empower.’ The products will be performance orientated and designed for the outdoors, with the line including Bear Grylls Powerbanks, Bear Grylls Action Cameras and Bear Grylls Video Eyewear. The new line-up is set to launch in 2018 and will be available across Europe, North America and Canada, Australia and New Zealand and South Africa.